| Real Estate Advertising Schedules Explained

An advertising schedule is a document from your agent that details your proposed marketing plan, along with strategies, timing & costs.

Most Common Strategies
There will be different marketing packages for marketing the sale of your home.  These vary widely depending on your home, your budget and your needs.

The first step is to have an open discussion with your agent to determine the various mediums and strategies that will be best suited to marketing your home.

Your “Marketing Schedule” will incorporate a detailed list of marketing activities over an agreed period of time and the associated costs.

Keep Them On Side
It is important to understand what advertising strategies will be used and how. These may include:

  • Real estate portals
  • Agency’s website
  • Agents database
  • Social Media
  • Email Marketing
  • SMS advertising
  • Professional photography
  • Front of house signage
  • Video presentations
  • 3D Virtual tours
  • Drone footage
  • Physical and/or Digital staging
  • Digital iPad presentation
  • Zoom / FaceTime tours
  • Printed flyers
  • qLetterbox drops
  • Newspapers
  • Agency Window displays
  • Digital Floor Plans
  • Individual property Microsite
  • Due diligence presentation

Advertising Costs
There is no exact science to setting your budget across various strategies. You best advice should come from an experienced real estate agent.

There will be many factors to consider (current market, your area, price, location, your goals & timing). Ask your agent for sample strategies and plans from other similar homes they have sold.

Timing
The timing of your market is very important and will vary depending external market factors (eg: the direction of prices, time of year, average time on market for your area etc)

Don’t spend all your budget within the first week of the campaign. So it is important to research the average time houses are on the market in your area.

Marketing a property today has largely become a digital marketing experience. This also now includes making the most of an agents’ social media channels, ratings, reviews and profile.

Ensure your agent is totally on top of digital marketing.
Over 74% of property leads start online. 


Disclaimer:  Although all care is taken.  We do not give any warranty whatsoever to the accuracy of any content.
This is not meant to be financial or professional advice and is only of general nature.  You must seek professional advice before taking any actions. The above information comes with no warranties whatsoever.  We take no responsibility for any actions you may or may not take. All content is of general nature only and is NOT to be taken as advice whatsoever

Sally Shields

0414 339 299
sally@shieldsgillman.com.au

Sally Gillman is the owner of Shields Gillman Real Estate.

A Forest resident for almost two decades, Sally enjoys her involvement in the community and has a passion for the area, evidenced by the agencies’ ongoing sponsorship of the Forest Rugby team.

It was this passion that prompted her in 2014 to move her highly successful Eastern Suburbs agency of 20 years to Forestville and bring her considerable property expertise with her.

As a family owned business you can be assured that you’re always dealing with the business owner, you’re treated as a valuable client and receive the personal and professional service that we’re renowned for.